sign bill offering ai protection
Gov. Newsom signs bills offering AI protections for actors
Gov. Gavin Newsom on Tuesday signed into law two bills that will give actors more protections over their digital likenesses, addressing concerns brought up during last year's Hollywood strike led by performers guild SAG-AFTRA. One of the bills, AB1836, prohibits and penalizes the making and distribution of a deceased person's digital replica without permission from their estate. The other legislation, AB2602, makes a contract entered after Jan. 1, 2025, unenforceable if a digital replica of an actor was used when the individual could have performed the work in person, if the contract did not include a reasonably specific description of how the digital replica would be used and if the actor was not represented by their lawyer or labor union when the deal was signed. "No one should live in fear of becoming someone else's unpaid digital puppet," said Duncan Crabtree-Ireland, SAG-AFTRA's national executive director and chief negotiator in a statement. Newsom has led the way in protecting people -- and families -- from A.I. replication without real consent."
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